Marketing strategy is the overall approach or plan that a business or organization uses to promote its products or services to its target audience. It is a long-term plan that outlines the company’s goals, objectives, and tactics for reaching its intended audience and achieving its business objectives.

A marketing strategy involves a deep understanding of the target market, competition, product or service offering, and the overall business environment. It may include various marketing tactics such as advertising, sales promotions, public relations, social media marketing, and content marketing, among others.

A well-crafted marketing strategy should be based on a comprehensive analysis of the market and the company’s strengths and weaknesses. It should also take into account the needs and preferences of the target audience and identify the most effective ways to reach them.

Ultimately, a successful marketing strategy should lead to increased brand awareness, customer engagement, and revenue growth.