Introduction
Hotel Pepa Divcibare is a mountain hotel located in the heart of the Divcibare mountain range in Serbia. The hotel management has recently introduced a virtual tour of the hotel to showcase the facilities and services they offer to their potential customers. This case study will explore the benefits of the virtual tour for the hotel and its impact on customer satisfaction.
Objective
The objective of the virtual tour is to provide potential customers with an immersive experience of the hotel and its facilities. This will enable them to make informed decisions about their stay at the hotel and increase the likelihood of booking a room.
Methodology
The virtual tour was created using 360-degree photography and video technology. The tour includes a walk-through of the hotel lobby, restaurant, bar, conference room, and guest rooms. The virtual tour is accessible through the hotel’s website and social media platforms.
Results
The virtual tour has had a significant impact on the hotel’s online presence and customer satisfaction. The tour has increased the hotel’s website traffic and engagement on social media platforms. The hotel’s online booking rate has also increased since the introduction of the virtual tour.
The virtual tour has also enabled potential customers to explore the hotel’s facilities before booking, resulting in fewer cancellations and an increase in customer satisfaction. The hotel management has also reported a decrease in customer inquiries about the facilities, as the virtual tour has answered most of their questions.
Conclusion
The virtual tour has been a success for Hotel Pepa Divcibare. It has enabled potential customers to explore the hotel’s facilities before booking, resulting in an increase in online bookings and customer satisfaction. The virtual tour has also reduced customer inquiries, enabling the hotel staff to focus on providing excellent customer service. The hotel management plans to continue to invest in virtual tours and explore other digital marketing opportunities to increase their online presence and customer satisfaction.
