Local marketing refers to the process of promoting products or services to a specific geographical area or community. The goal of local marketing is to reach potential customers within a particular area and encourage them to visit a physical store, make a purchase online or engage with a business in some other way.

Local marketing often involves tailoring marketing efforts to the specific needs and preferences of a particular local community. This can include developing targeted advertising campaigns that focus on local events or landmarks, creating content that speaks to the unique culture and values of the community, and offering special promotions or discounts that are only available to local customers.

Local marketing can be particularly important for small businesses that rely on foot traffic or word-of-mouth referrals to generate business. By developing a strong local marketing strategy, businesses can build stronger relationships with their local communities, increase brand awareness, and ultimately drive more sales and revenue.