Lovački Dom is a family-owned restaurant located in Valjevo, a city in western Serbia. The restaurant is known for its traditional Serbian cuisine, particularly its game meat dishes. The restaurant’s rustic decor and cozy atmosphere make it a popular destination for locals and tourists alike.


Lovački Dom faced a challenge in expanding its customer base beyond Valjevo. The restaurant had built up a loyal following in the city but struggled to attract customers from surrounding areas or tourists passing through. The owners realized that they needed to improve their marketing and promotional efforts to reach new customers.

Case Study: Lovački Dom Family Restaurant - Richart Digital Marketing Agency


The owners of Lovački Dom implemented several strategies to expand their customer base and increase their visibility:

  • Online Presence: The restaurant created a website and social media profiles to increase their online presence. They regularly updated their profiles with photos of their dishes, special events, and promotions. They also responded promptly to customer inquiries and reviews.

  • Promotion: The restaurant started offering special promotions to attract new customers. They offered discounts for group bookings, special menus for holidays and events, and loyalty programs for regular customers.

  • Local Events: Lovački Dom participated in local events, such as food festivals, wine tastings, and cultural celebrations. This allowed the restaurant to showcase their dishes and connect with potential customers.

  • Collaboration: The restaurant collaborated with local tourism agencies to promote their restaurant as a destination for food lovers. They provided information about their restaurant and special dishes to the agencies, who then included Lovački Dom in their marketing materials.


The implementation of these strategies resulted in a significant increase in the number of customers and revenue for Lovački Dom. The restaurant’s online presence helped to reach new customers who discovered the restaurant through social media or online searches. The promotions and loyalty programs helped to retain existing customers and attract new ones. The participation in local events and collaboration with tourism agencies increased the restaurant’s visibility and helped to establish Lovački Dom as a must-visit destination in Valjevo.


Lovački Dom successfully expanded its customer base and increased its revenue by implementing several strategies to improve its marketing and promotional efforts. The restaurant’s online presence, promotions, local events, and collaborations with tourism agencies helped to attract new customers and establish the restaurant as a destination for food lovers in Valjevo.

Let’s Make Things Happen

Marketing Consultant Expert

Richard Madsen

Marketing Consultant Expert

By submitting my data I agree to be contacted