PPC (Pay-per-click) campaigns refer to online advertising campaigns in which advertisers pay each time a user clicks on one of their ads. Two popular platforms for running PPC campaigns are Facebook Ads and Google Ads.
Facebook Ads allows advertisers to create ads that appear on users’ Facebook and Instagram feeds, as well as in other placements across Facebook’s network. Advertisers can target specific audiences based on demographics, interests, behaviors, and more. They can also choose to pay for their ads to be shown based on a number of different objectives, such as impressions, clicks, or conversions.
Google Ads, on the other hand, allows advertisers to create ads that appear in Google’s search results and on other websites in Google’s network. Advertisers can target specific keywords and audiences, and choose to pay for their ads to be shown based on a number of different objectives, such as clicks or conversions.
Both Facebook Ads and Google Ads offer a variety of different ad formats, including text ads, image ads, video ads, and more. Advertisers can also track the performance of their campaigns in real-time and make adjustments as needed to optimize their results.
