Social networks are probably the most valuable marketing resource today.
At the same time, they have made advertising via the Internet and social networks a mandatory condition without which there is no successful business. With the advent of these digital platforms, marketing has ceased to be the privilege of the most powerful and large companies. Digitization has made it accessible to everyone, even the smallest entrepreneurs. At the same time, the most important market actors not only did not give up the benefits of advertising through social networks, but also took the lead on them.
Doing business without advertising is like winking at a girl in the dark – you know what you’re doing, but no one else sees it.
Social networking space
The space of social networks is practically unlimited, which is why there is room for all market entities, especially those with a limited advertising budget. Which is not to say that social networks are a platform for amateur marketing. So you should clearly separate a hit that for a couple of hours or days, metaphorically, ignites social networks with the number of views. And with the same metric speed, it disappears, giving way to a new sensation.
Advertising, including online, involves well-designed campaigns, with clearly projected stages of activities leading to the expected outcome. Which, in addition to being noticed and noticed, also aims at some other effects that far surpass likes or other forms of instant approval. Otherwise, it can very easily happen that we use this powerful weapon at our disposal with an unprofessional approach against ourselves. Which definitely risks jeopardizing business outcomes, which is the primary goal of advertising and marketing, as a whole.